payment

Blog

Lead Generation: Building Your Email Marketing List

Email marketing is one of the most effective forms of marketing, but you need an engaged mailing list to get the best return on your efforts. Gaining new subscribers for your mailing list requires a multi-faceted approach that spans your online and offline assets. Some of the most effective ways to add new subscribers to your mailing list are: Email marketing website Opt-in Your website is usually the first point of contact between your business and a potential customer, making it an Read More...

What is sender reputation and how can you manage it?

Email marketing is one of the best ways to reach your customers, with the amount of global email users currently around 3.7 billion and expected to grow to 4.3 billion by 2022. Whether you use email to promote offers and services, keep in touch with existing customers, or attract new customers – your deliverability rates depend upon your sender reputation. What is sender reputation? Your sender reputation works in the same way as a credit score, a good reputation makes it Read More...

Self Assessment: A short guide for small businesses

January is a time to think about the goals and challenges you want to tackle for the coming year. For many SME’s this means getting ahead of the regular admin tasks that are part and parcel of running a business. As the New Year gets under way, it’s once again time to think about your self-assessment tax return. The deadline for paper returns has already passed (October 31st 2019) and the deadline for online submissions is looming (31st January 2020). Who Read More...

Sage’s 50cloud Accounts Software Roadmap 2019 -2020

Sage promises to offer the best user experience to customers using its accounting software by continually reworking and making improvements to its products. Each year Sage makes amendments and developments to its 50cloud Accounts software, so we’ve rounded up the latest changes from this year as well as those we can look forward to in 2020. Making Tax Digital The most notable additions to Sage 50cloud Accounts over the past twelve months have centered around the new Making Tax Digital legislation Read More...

Christmas Opening Hours

During the festive period our office is closed from 1pm on 24th December and reopens on Thursday 2nd January at 9am.  Any queries received during this time will be picked up on our return.   Wishing you a Merry Christmas and a very Happy New Year!     From all of us at Softext! Read More...

Accounting and Payroll Round-Up 2019-2020

2019 was a busy year for changes to accounting and payroll legislation with the introduction of Making Tax Digital, as well as the announcement of new IR35 rules and the CID Domestic Reverse Charge. We’ve recapped the biggest changes to affect accounting and payroll professionals in 2019, as well as looking ahead at what we can expect from 2020. 2019 Accounting and Payroll Legislation Changes Making Tax Digital The first major change to accounting legislation happened in August, when HMRC Read More...

What’s New in Act! Version 22?

The long-awaited Act! Version 22 has finally been released, bringing with it a host of changes designed to improve user experience and functionality, as well as enhancements to the marketing automation feature of the current Act! Growth Suite. The entry-level Starter Tier of the Act! Growth Suite has also just joined the market with Swiftpage’s latest release. Why Choose Act! Growth Suite? Sales and Marketing all in one – the new Act! Growth Suite has been created to help small to Read More...

Perfect Your Lead Nurturing Process with Act! Growth Suite.

As an SME you rely on your sales and marketing efforts to attract new leads and turn them into paying customers. By making lead nurturing an integral part of your inbound marketing strategy, you can convert more leads into sales and turn them into returning customers. Read on to learn more about lead nurturing and how it can help your business. What is lead nurturing? The purpose of lead nurturing is to build long-lasting relationships that turn leads into loyal customers. Read More...

5 Reasons Why You Need An Act! Subscription

Act! is a comprehensive sales and marketing platform designed to help small and mid-sized businesses grow. Read on to see why so many businesses are choosing an Act! subscription to facilitate their customer management and marketing processes.Better cashflow managementSmaller monthly or annual payments means that you don’t have to invest a large amount of capital upfront for your CRM software. This helps you to budget and improve your cash flow far more easily than when purchasing a perpetual license.Automatic UpgradesAct! updates are regularly released Read More...

Introducing Act! Automated Marketing

Swiftpage’s latest addition to its SME marketing offering is the Act! Automated Marketing feature. AMA is an all-in-one marketing tool that integrates seamlessly with Act! CRM to provide automated marketing and social media campaigns, task creation and follow-ups, as well as automatically recording campaign history for each of your contacts.Comprehensive Marketing Campaign ManagementAct! Automated Marketing gives you full control over your marketing campaigns with a selection of tools. AMA lets you create effective email marketing campaigns, both adhoc and longer drip marketing campaigns.AMA users can Read More...