Act CRM – Cloud
Act CRM Cloud Fuel your business growth with CRM + Marketing Automation

Big results. Small investment. Act CRM Cloud has the tools to fit the needs of your business, no matter where you are in your journey. Ideal for small to mid-sized businesses.
Track your customer interactions with Act CRM Cloud
With Act software you can document your customer relationships and market to your contacts, all within a single CRM solution.
Track your conversations with customers by recording emails, documents, notes, and activities. As well as tracking and prioritising sales opportunities. Using the Act Companion app for mobile, access your data on the road, at home, or anywhere there’s an internet connection. You’ll never miss a sales opportunity again.


Dynamic Sales Pipeline
Track your sales and capture valuable details with the dynamic sales pipeline.
Quickly see a snapshot of each sale and use the pipeline to progress through the different stages. The visual graphs and charts, organised by sales stage, give you more detail for each opportunity. While the simple drag-and-drop tiles make it easy to change the status and drill in for more details.
Ready to revolutionise the way you track your sales opportunities? Download the Act! CRM Cloud brochure now for more information.
Powerful Marketing Automation
Market like a professional with automated marketing tools; including email campaigns, lead capture landing pages, and asset tracking.
It’s easier than ever to target leads and keep in touch with your customers using Act’s inbuilt marketing tools. With Act CRM Cloud it’s easy to create, schedule and send professional marketing campaigns – without being a marketing expert!
Automated Marketing Campaigns
Remove the need for manual tasks by creating response-driven nurture marketing campaigns with automated actions. You’ll also have the ability to personalise a buyer’s journey at every stage, with decision-based workflows.
The easy-to-use workflow designer gives you a graphical view of your marketing campaigns and live metrics so you can measure your success.
Automated Lead Capture
Create effective landing pages with built-in lead capture forms using Act marketing automation. Landing pages map the data straight into your Act CRM software, saving time on manual data entry. While multi-stage lead profiling helps your sales team convert more leads into sales.

Grow with your business
Act CRM Cloud is the perfect solution for a growing company with affordable options for all stages of your business journey.
Act also works with a range of add ons developed by accredited business partners to enhance the performance of Act CRM cloud.
Why Act CRM Cloud?
Flexible Online Access
Act CRM Cloud provides flexibility for modern businesses. Get started straight away with instant online access and access your data wherever you are. Act CRM Cloud is accessible from your laptop, tablet, or mobile device with the ability to work offline and sync changes when you next connect.
Enhanced Security
With Act CRM software your data is protected in a secure cloud environment. Automatic backups give you peace of mind, so you can build your business and let Act take care of the technical details.
Predictable Costs
When you subscribe to Act CRM Cloud there are no hidden costs. With predictable annual or monthly payments that include user licences, upgrades, technical support, and compatibility with other apps.
Why choose Act CRM Cloud from Softext?
- As accredited Act consultants we’ve been working with Act CRM software since 2012 so we know our way around it. We also use it on a daily basis to run our own sales and marketing activities.
- Our technical support team are trained in all aspects of Act software. From implementation to troubleshooting problems, they’re here to help you as you use the software.
- We offer training sessions in both Act CRM and Act Marketing Automation, along with on-going support.

Why partner with Softext
- Access to Act certified consultants
- Customise database for Contact, Companies and Group layouts*
- Design Email, Word templates and reports to use*
- Import data (contacts, companies & groups)*
- Onsite installation and Training*
- FREE online demo and consultation
*Additional costs may apply
Which Act CRM Cloud plan is best for your business?
Act CRM Essentials
Basic CRM + eMarketing
Includes:
- Relationship & Task Management
- Opportunity Management
- Email Template Library & HTML Editor
- Campaign Management
- Standard Reports
- Act! Companion Mobile App
- Data Import Tool
- Digital Support
- 2Gb Cloud Storage
- 2,500 Emails/mo
Act CRM Standard
Full-featured CRM + eMarketing
Everything in Essentials, plus:
- Office & Google Integration
- Dynamic Groups
- Dashboards & Analytics
- Integration with Popular Apps
- Team Management
- Marketing Automation (Optional)
- Digital & Phone Support
- 4Gb Cloud Storage
- 10,000 Emails/mo
Act CRM Expert
Advanced CRM + eMarketing
Everything in Standard, plus:
- Advanced Sales Pipeline Management
- Custom Sales KPIs
- Custom Dashboards & Analytics
- Advanced Customisation
- Custom Queries
- Marketing Automation (Optional)
- Priority Support
- 6Gb Cloud Storage
- 25,000 Emails/mo
Act CRM Classic: Essentials, Standard and Expert
Supported Browsers
Google Chrome™ Browser for Windows
Google Chrome™ Browser for Mac
Microsoft Edge™ v79 and above
Supported Office Integrations
Microsoft® Office 2019 for Windows (32-bit and 64-bit)
Microsoft® Office 2016 for Windows (32-bit and 64-bit)
Microsoft® Office 2013 for Windows (32-bit and 64-bit)
Microsoft® Exchange and Office 365 for contact and calendar synchronisation for Windows (Further information around Exchange support is available here)
.NET 4.7 (required for integration features only)
Act! CRM Cloud – Access via Cloud, Web, & Mobile
Server System Requirements
- 4 GB available hard disk space
- 1280 x 768 or higher resolution monitor
- Broadband Internet connection
- 4 GB system memory
- 1.8 GHz processor
- Network Interface Card
- Router and/or Firewall that supports IPv4 NAT or IPv6
Supported Operating Systems
- Windows Server 2019
- Windows Server 2016
- Windows Server 2012 R2 (Only Upgrades Supported)
- Windows 10 (64-bit)
- Windows 11 (64-bit)
Database Server
Act! uses SQL Server® 2019 Express or your existing installation of SQL Server 2014 R2 or newer.
Supported Browsers
- Microsoft Edge™ V79 and above
- Google Chrome™ Browser for Windows
- Google Chrome™ Browser for Mac
Supported Office Integrations
- Microsoft® Office 2019 (32-bit and 64-bit)
- Microsoft® Office 2016 (32-bit and 64-bit)
- Microsoft® Office 2013 (32-bit and 64-bit)
- Microsoft® Exchange and Office 365 for contact and calendar synchronization (Further information around Exchange support is available here)
- .NET 4.7 (required for integration features only)
SQL Server Edition Recommendations
Express is free, but limits processor use to the lesser of a single CPU socket or 4 cores. Memory is also limited to 1 GB, and the size of your data file cannot exceed 10 GB. For this reason, we recommend SQL Standard for any deployment over 20 users or 5 GB in size, allowing for growth. Individual performance may vary based on actual database size, hardware variations, and product usage.
Custom Tables
Unlock the full potential of Act! with Custom Tables, providing maximum adaptability so you can bring complex data sets, unique business processes, and specialised industry practices together in Act!.


Feature highlights
- Maintain detailed, industry-specific data like insurance policies, service contracts, mortgages, or projects in an unlimited number of tables with spreadsheet-like functionality, embedded within Act!.
- Associate individual table entries to Act! contacts, companies, groups, and opportunities for easy reference.
- Benefit from the power of CRM to action on the data you keep in Custom Tables—schedule activities, send follow-up emails, and more.
- Search and view roll-up data in filterable, aggregate list views for things like all projects or all service contracts or view highly-specialised information like the details of an individual project or service contract for a particular contact.
- Get started with numerous out-of-the-box templates for Consulting, Event Planning, Insurance, Loans, Mortgage, Product Inventory, Projects, Realty, Service, Software, and Support—all included in the Industry Template Library.
Custom Tables FAQs
Custom Tables make it possible to bring complex data sets, unique businesses processes, and specialised industry practices together in Act! to manage your business. Custom Tables Manager in Act! enables you to embed tables with spreadsheet-like functionality into Act!, so you can track rich, specialised data. But unlike spreadsheets, you can associate individual table entries to Act! contacts, companies, groups, and opportunities for easy reference.
Do you sell multiple products? Do you offer services or sell service contracts? Have you ever missed a renewal date? If you answered yes to any of these questions, your business will benefit from using Custom Tables.
The possibilities are limitless! For example, you can track insurance policy details, product catalogs, mortgage information, or project management dates. You can even keep photos of inventory within Custom Tables.
In Act! list views, Custom Tables look like a spreadsheet within one tab of your database where you can store an infinite amount of data. This makes it easy for managers to view roll-up metrics for things like all product sales for a particular company. You can also view individual details at the contact level like the details of an individual product sold to a particular contact.
Not only are you able to associate individual table entries to Act! entities, you get the benefits of CRM to action on the data—create activities and to-dos, send follow-up emails, engage in informed sales conversations, and more. Action on communications tied to policy end dates, contract renewal dates, upcoming warranty expirations, or even birthdays tracked in Custom Tables.
Yes the Industry Template Library includes templates for Consulting, Event Planning, Insurance, Loans, Mortgage, Product Inventory, Projects, Real Estate, Service, Software, and Support.
Custom Tables Manager is available at extra cost of £96 + vat per user – annual susbcription
Act CRM Cloud is available in three tiers: Essentials, Standard and Expert. Read below to see the features included with each variation.
RELATIONSHIP & ACTIVITY MANAGEMENT
RELATIONSHIP & ACTIVITY MANAGEMENT- Customer managementCustomer management
- Task & activity managementTask & activity management
- CalendarCalendar
- Notes & historyNotes & history
- CompaniesCompanies
- Relationship timelineRelationship timeline
- Secondary contactsSecondary contacts
- In-context maps & web infoIn-context maps & web info
- Call lists & hot leadsCall lists & hot leads
- Notifications & alertsNotifications & alerts
- Act! Companion - Mobile appAct! Companion - Mobile app
- Welcome page - User productivity dashboardWelcome page - User productivity dashboard
- Mail mergeMail merge
GROUPS & SEARCH
GROUPS & SEARCH- Search & lookupsSearch & lookups
- Groups & filtersGroups & filters
- Dynamic groupsDynamic groups
- Advanced queriesAdvanced queries
OPPORTUNITY & PIPELINE MANAGEMENT
OPPORTUNITY & PIPELINE MANAGEMENT- Opportunity managementOpportunity management
- Sales process managementSales process management
- Products & pricingProducts & pricing
- Sales pipeline management viewSales pipeline management view
- Sales KPIs - Standard & customSales KPIs - Standard & custom
- Sales opportunity Kanban boardSales opportunity Kanban board
REPORTING & ANALYTICS
REPORTING & ANALYTICS- ReportingReporting
- Act! Insight -Dashboard & analyticsAct! Insight -Dashboard & analytics
INTEGRATIONS
INTEGRATIONS- Office integration - Export to Excel/WordOffice integration - Export to Excel/Word
- Outlook integration - Contacts/Calendar/EmailOutlook integration - Contacts/Calendar/Email
- Google integration - Contacts/Calendar/EmailGoogle integration - Contacts/Calendar/Email
- Act! Connect - Integration with popular appsAct! Connect - Integration with popular apps
ADMINISTRATION & CUSTOMIZATION
ADMINISTRATION & CUSTOMIZATION- PreferencesPreferences
- User managementUser management
- Layout designerLayout designer
- Team managementTeam management
- Custom fieldsCustom fields
- Custom Tables add-on optionCustom Tables add-on option
PLATFORM & TECHNOLOGY
PLATFORM & TECHNOLOGY- Data import toolData import tool
- APIAPI
Cloud storage - 4GB
Cloud storage - 4GBAdditional Cloud storage per 4GB
Additional Cloud storage per 4GBPrivate Cloud add-on option
Private Cloud add-on option
- ESSENTIALS
RELATIONSHIP & ACTIVITY MANAGEMENT
- Customer management
- Task & activity management
- Calendar
- Notes & history
- Companies
- Relationship timeline
- Secondary contacts
- In-context maps & web info
- Call lists & hot leads
- Notifications & alerts
- Act! Companion - Mobile app
- Welcome page - User productivity dashboardStandard1
- Mail merge
GROUPS & SEARCH
- Search & lookups
- Groups & filters
- Dynamic groups
- Advanced queries
OPPORTUNITY & PIPELINE MANAGEMENT
- Opportunity management
- Sales process management
- Products & pricing
- Sales pipeline management view
- Sales KPIs - Standard & custom
- Sales opportunity Kanban board
REPORTING & ANALYTICS
- Reporting
- Act! Insight -Dashboard & analytics
INTEGRATIONS
- Office integration - Export to Excel/Word
- Outlook integration - Contacts/Calendar/Email
- Google integration - Contacts/Calendar/Email
- Act! Connect - Integration with popular apps
ADMINISTRATION & CUSTOMIZATION
- Preferences
- User management
- Layout designer
- Team management
- Custom fieldsPartial4
- Custom Tables add-on option£8 user/mo
PLATFORM & TECHNOLOGY
- Data import tool
- API
Cloud storage - 4GB
2GBAdditional Cloud storage per 4GB
Private Cloud add-on option
- STANDARD
RELATIONSHIP & ACTIVITY MANAGEMENT
- Customer management
- Task & activity management
- Calendar
- Notes & history
- Companies
- Relationship timeline
- Secondary contacts
- In-context maps & web info
- Call lists & hot leads
- Notifications & alerts
- Act! Companion - Mobile app
- Welcome page - User productivity dashboardStandard1
- Mail merge
GROUPS & SEARCH
- Search & lookups
- Groups & filters
- Dynamic groupsCustom
- Advanced queries
OPPORTUNITY & PIPELINE MANAGEMENT
- Opportunity management
- Sales process management
- Products & pricing
- Sales pipeline management view
- Sales KPIs - Standard & custom
- Sales opportunity Kanban board
REPORTING & ANALYTICS
- Reporting
- Act! Insight -Dashboard & analyticsStandard3
INTEGRATIONS
- Office integration - Export to Excel/Word
- Outlook integration - Contacts/Calendar/Email
- Google integration - Contacts/Calendar/Email
- Act! Connect - Integration with popular apps
ADMINISTRATION & CUSTOMIZATION
- Preferences
- User management
- Layout designer
- Team management
- Custom fieldsPartial4
- Custom Tables add-on option£8 user/mo
PLATFORM & TECHNOLOGY
- Data import tool
- API
Cloud storage - 4GB
4GBAdditional Cloud storage per 4GB
£4/moPrivate Cloud add-on option
Call for pricing
- EXPERT
RELATIONSHIP & ACTIVITY MANAGEMENT
- Customer management
- Task & activity management
- Calendar
- Notes & history
- Companies
- Relationship timeline
- Secondary contacts
- In-context maps & web info
- Call lists & hot leads
- Notifications & alerts
- Act! Companion - Mobile app
- Welcome page - User productivity dashboardCustom
- Mail merge
GROUPS & SEARCH
- Search & lookups
- Groups & filters
- Dynamic groupsCustom
- Advanced queries
OPPORTUNITY & PIPELINE MANAGEMENT
- Opportunity management
- Sales process management
- Products & pricing
- Sales pipeline management view
- Sales KPIs - Standard & custom
- Sales opportunity Kanban board
REPORTING & ANALYTICS
- Reporting
- Act! Insight -Dashboard & analyticsCustom
INTEGRATIONS
- Office integration - Export to Excel/Word
- Outlook integration - Contacts/Calendar/Email
- Google integration - Contacts/Calendar/Email
- Act! Connect - Integration with popular apps
ADMINISTRATION & CUSTOMIZATION
- Preferences
- User management
- Layout designer
- Team management
- Custom fields
- Custom Tables add-on option£8 user/mo
PLATFORM & TECHNOLOGY
- Data import tool
- API
Cloud storage - 4GB
6GBAdditional Cloud storage per 4GB
Private Cloud add-on option
EMARKETING (INCLUDED)
EMARKETING (INCLUDED)Email sends/mo
Email sends/mo- Email marketingEmail marketing
- 170+ responsive templated170+ responsive templated
- Interactive template editorInteractive template editor
- Email tracking & metricsEmail tracking & metrics
- Turnkey campaignsTurnkey campaigns
- HTML email editorHTML email editor
- Social sharingSocial sharing
- Landing pagesLanding pages
- SurveysSurveys
- Drip marketingDrip marketing
- Visual workflow designerVisual workflow designer
- Campaign CalendarCampaign Calendar
- Deliverability & compliance toolsDeliverability & compliance tools
MARKETING AUTOMATION (OPTIONAL)
MARKETING AUTOMATION (OPTIONAL)- Marketing Automation to CRM workflowMarketing Automation to CRM workflow
- Response-driven nurture marketingResponse-driven nurture marketing
- Asset trackingAsset tracking
- Advanced lead captureAdvanced lead capture
- Lead management & scoringLead management & scoring
- Event marketingEvent marketing
- Website activity trackingWebsite activity tracking
- Progressive profilingProgressive profiling
- A/B testingA/B testing
SERVICES & ADD-ONS
SERVICES & ADD-ONSAdditional email sends (2,500 sends/mo)
Additional email sends (2,500 sends/mo)Additional domain (per domain)
Additional domain (per domain)- SMS - phone number + 500 sends/moSMS - phone number + 500 sends/mo
SMS - per additional 500 sends/mo
SMS - per additional 500 sends/mo
- ESSENTIALS
EMARKETING (INCLUDED)
Email sends/mo
2,500- Email marketing
- 170+ responsive templated
- Interactive template editor
- Email tracking & metrics
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Campaign Calendar
- Deliverability & compliance tools
MARKETING AUTOMATION (OPTIONAL)
- Marketing Automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture
- Lead management & scoring
- Event marketing
- Website activity tracking
- Progressive profiling
- A/B testing
SERVICES & ADD-ONS
Additional email sends (2,500 sends/mo)
Additional domain (per domain)
- SMS - phone number + 500 sends/mo
SMS - per additional 500 sends/mo
- STANDARD
EMARKETING (INCLUDED)
Email sends/mo
10,000- Email marketing
- 170+ responsive templated
- Interactive template editor
- Email tracking & metrics
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Campaign Calendar
- Deliverability & compliance tools
MARKETING AUTOMATION (OPTIONAL)
- Marketing Automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture£79/mo
- Lead management & scoring
- Event marketing
- Website activity tracking
- Progressive profiling£119/mo
- A/B testing(includes £79 package)
SERVICES & ADD-ONS
Additional email sends (2,500 sends/mo)
£8/moAdditional domain (per domain)
£40/mo- SMS - phone number + 500 sends/mo£26/mo
SMS - per additional 500 sends/mo
£25/mo
- EXPERT
EMARKETING (INCLUDED)
Email sends/mo
25,000- Email marketing
- 170+ responsive templated
- Interactive template editor
- Email tracking & metrics
- Turnkey campaigns
- HTML email editor
- Social sharing
- Landing pages
- Surveys
- Drip marketing
- Visual workflow designer
- Campaign Calendar
- Deliverability & compliance tools
MARKETING AUTOMATION (OPTIONAL)
- Marketing Automation to CRM workflow
- Response-driven nurture marketing
- Asset tracking
- Advanced lead capture£79/mo
- Lead management & scoring
- Event marketing
- Website activity tracking
- Progressive profiling£119/mo
- A/B testing(includes £79 package)
SERVICES & ADD-ONS
Additional email sends (2,500 sends/mo)
Additional domain (per domain)
- SMS - phone number + 500 sends/mo
SMS - per additional 500 sends/mo
- Getting started webinars / Q&AGetting started webinars / Q&A
- Self-service resources - Guides & video tutorialsSelf-service resources - Guides & video tutorials
- KnowledgebaseKnowledgebase
- In-product ticket submissionIn-product ticket submission
- Web Chat5Web Chat5
- Product support by phone5Product support by phone5
- Product support via remote accessProduct support via remote access
- Saturday phone supportSaturday phone support
- Appointment settingAppointment setting
- Voicemail call backVoicemail call back
- Priority queuingPriority queuing
- ESSENTIALS
- Getting started webinars / Q&A
- Self-service resources - Guides & video tutorials
- Knowledgebase
- In-product ticket submission
- Web Chat5
- Product support by phone5
- Product support via remote access
- Saturday phone support
- Appointment setting
- Voicemail call back
- Priority queuing
- STANDARD
- Getting started webinars / Q&A
- Self-service resources - Guides & video tutorials
- Knowledgebase
- In-product ticket submission
- Web Chat5
- Product support by phone5
- Product support via remote access
- Saturday phone support
- Appointment setting
- Voicemail call back
- Priority queuing
- EXPERT
- Getting started webinars / Q&A
- Self-service resources - Guides & video tutorials
- Knowledgebase
- In-product ticket submission
- Web Chat5
- Product support by phone5
- Product support via remote access
- Saturday phone support
- Appointment setting
- Voicemail call back
- Priority queuing
Act Cloud + eMarketing offers your business;
- Rich Customer Management – make every interaction count with quick, organised access to prospect and customer details.
- Powerful Marketing Automation to optimise all the ways you can communicate with prospects and customers.
- Dynamic Sales Pipeline Management – close deals faster by capturing all the details of a sales opportunity, and then progress deals through stags with a simple drag-and-drop tool.
- Actionable business insights.
- Popular apps & integrations available
1 Excludes add/remove chart capabilities.
2 Standard dynamic groups only; cannot create new dynamic groups.
3Standard charts and views only; cannot create new charts or views.
4Edit/delete only; cannot create new fields.
5US: M-F 7:00am-8:00pm Eastern; UK: 8:00am-8:00pm.