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Act! Premium CRM Cloud

Act! Advantage

More than CRM. Your total relationship solution.

Act! brings together sales, marketing, and customer management in one intuitive, affordable platform—helping you stay organized, attract new customers, and turn relationships into results.

Discover why SMBs trust Act! for unbeatable value.

* Try Act! FREE for 14 days! (no card details required)

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Act CRM advantage software
act customer relationship management

Customer Relationship Management

calendar and activity management

Calendar & Activity Management

sales & pipeline crm management

Sales Pipeline Management

act email marketing

Email Marketing & Customer Communications

Act business analytics

Analytics & Business Insights

Act advantage icon

CRM & So Much More

Make Act! the hub of your daily customer relationship activities. Seamlessly connect your customer data, sales and marketing workflows, website, accounting tools, business apps, and more—all to boost productivity and drive growth.

CRM website fusion

CRM & website fusion

Engage prospects via website chat and capture leads with online forms. Follow up rapidly and archive interactions.
digital engagement

Digital customer engagement

Send interactive quotes, newsletters, and surveys. Empower customers with online appointment scheduling and a self-service portal.
act project management

Project & event management

Collaborate internally to manage multi-stage projects and execute online events to drive new business.
act back office

Back-office intelligence

Link Act! with your accounting software to gain a complete view of transactions, balances, and more.

Get and Stay Organised

Keep your essential customer data safe, centralised, and easy to manage with a user-friendly solution. Customise it to fit your specific needs and access important information anytime—whether you’re in the office or on the go.

Centralised Customer data

Easily manage calls, emails, notes, tasks, documents, quotes, and more—all in one organised, accessible location.

Calendar & Email Integration

Sync your Office and Google contacts, emails, and appointments seamlessly with Act! to stay on track and in touch.

Advanced Search Capabilities

Quickly find the detailed customer or prospect information you need with powerful, intuitive search tools.

Mobile access

Stay connected and informed—whether you’re at your desk, working from home, or on the move.

Get and Stay Organised

Keep your essential customer data safe, centralised, and easy to manage with a user-friendly solution. Customise it to fit your specific needs and access important information anytime—whether you’re in the office or on the go.

Centralised Customer data

Easily manage calls, emails, notes, tasks, documents, quotes, and more—all in one organised, accessible location.

Calendar & Email Integration

Sync your Office and Google contacts, emails, and appointments seamlessly with Act! to stay on track and in touch.

Advanced Search Capabilities

Quickly find the detailed customer or prospect information you need with powerful, intuitive search tools.

Mobile access

Stay connected and informed—whether you’re at your desk, working from home, or on the move.

Turn Relationships into Results

Unlock deeper insights with rich customer profiles—helping you better understand your relationships, deliver exceptional experiences, build loyalty, and encourage repeat business.

Relationship history

Personalise every interaction based on a holistic view of customer account history.

Targeted communications

Filter and group contacts into meaningful segments for focused outreach and timely client engagement.

Notifications and alerts

Never miss an opportunity or overlook a key task to ensure maximum customer satisfaction.

Custom layouts

Tailor to unique specifications and maintain detailed industry-specific customer data.

Turn Relationships into Results

Unlock deeper insights with rich customer profiles—helping you better understand your relationships, deliver exceptional experiences, build loyalty, and encourage repeat business.

Relationship history

Personalise every interaction based on a holistic view of customer account history.

Targeted communications

Filter and group contacts into meaningful segments for focused outreach and timely client engagement.

Notifications and alerts

Never miss an opportunity or overlook a key task to ensure maximum customer satisfaction.

Custom layouts

Tailor to unique specifications and maintain detailed industry-specific customer data.

Attract New Prospects

Draw in high-quality leads with built-in email marketing tools. Design polished emails, landing pages, surveys, and newsletters to deliver the right message to the right audience—exactly when it matters most.

Personalised campaigns

Use turnkey templates or tailor for maximum impact. Email verification tools help ensure deliverability.

Landing pages and forms

Capture leads and trigger follow-up with high-converting landing pages and web forms.

Automated workflows

Define dynamic outreach strategies to effortlessly stay engaged with prospects and customers.

AI writing assistant

Use integrated AI to generate email and landing page copy quickly and confidently.

act crm new prospects
act crm new prospects

Attract New Prospects

Draw in high-quality leads with built-in email marketing tools. Design polished emails, landing pages, surveys, and newsletters to deliver the right message to the right audience—exactly when it matters most.

Personalised campaigns

Use turnkey templates or tailor for maximum impact. Email verification tools help ensure deliverability.

Landing pages and forms

Capture leads and trigger follow-up with high-converting landing pages and web forms.

Automated workflows

Define dynamic outreach strategies to effortlessly stay engaged with prospects and customers.

AI writing assistant

Use integrated AI to generate email and landing page copy quickly and confidently.

Act sales goals

Hit Sales Goals

Drive opportunities forward and reach your sales targets with interactive quoting and powerful opportunity management with Act Cloud. Gain clear insights and forecast with confidence using visual pipeline reports and dynamic dashboards.

Opportunity tracking

Stay on top of every sales opportunity with instant access to key details—whether you’re in the office or on the go.

Interactive Quotes

Easily create and send tailored quotes, and receive real-time notifications when prospects view or accept them.

Sales Process Management

Move deals forward with structured sales processes—choose from ready-made workflows or customise to match your business.

Pipeline Management

Get a clear view of your sales pipeline with flexible filters by product, rep, territory, stage, region, and more.

Focus on What Matters

Gain clarity on where to invest your time and resources with real-time metrics and customer-specific insights—empowering smarter decisions across your business.

Actionable Insights

Make smarter decisions with interactive dashboards that highlight key sales, marketing, and business performance indicators.

Real-Time Metrics

Stay agile with up-to-the-minute data. Track email engagement to identify your most promising leads instantly.

Prioritised Task Lists

Maximise productivity by focusing on the tasks that drive the greatest impact throughout your day.

Comprehensive Reporting

Access over 80 ready-to-use reports or customise your own to get the insights that matter most to your business.

Focus on What Matters

Gain clarity on where to invest your time and resources with real-time metrics and customer-specific insights—empowering smarter decisions across your business.

Actionable Insights

Make smarter decisions with interactive dashboards that highlight key sales, marketing, and business performance indicators.

Real-Time Metrics

Stay agile with up-to-the-minute data. Track email engagement to identify your most promising leads instantly.

Prioritised Task Lists

Maximise productivity by focusing on the tasks that drive the greatest impact throughout your day.

Comprehensive Reporting

Access over 80 ready-to-use reports or customise your own to get the insights that matter most to your business.

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    PLATINUM

    Act! Certified Business Partner

Why choose Softext as your Act! CRM Partner?

  • As accredited Act consultants we’ve been working with Act CRM software since 2012 so we know our way around it. We also use it on a daily basis to run our own sales and marketing activities
  • We have partnered with many of the leading Act! addon suppliers able to provide you with additional functionality
  • Our technical support team are trained in all aspects of Act software. From implementation to troubleshooting problems, they’re here to help you as you use the software
  • We offer training sessions in Act CRM Desktop, Cloud and Act Marketing Automation, along with on-going support
Try Act Cloud Free For 14 Days

CRM & FRONT-OFFICE FEATURES (click to expand)

Featured Add-ons

Act! Mobile

Manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device.

FREE native mobile CRM App

An active Act! subscription is required.

Read More

Custom Tables

Maintain industry-specific data like insurance policies, service contracts, mortgages, projects, and more.

£8 per user / mo billed annually

Read More

SMS4Act! Text Messaging

Integrated SMS text messaging to send and record personalised messages directly from Act!

Read More
Try Act Cloud Free For 14 Days