Act! Web Lead Forms
Capture Leads & Automate Customer Engagement
Act! Web Lead Forms lets you generate leads and automate follow-ups with ease. From quote requests to newsletter signups, every submission is instantly synced with Act!—eliminating manual data entry and ensuring your pipeline stays organised, responsive, and ready to convert.
Turn Online Form Submissions into Actionable Leads
Say goodbye to manual data entry. With Act! Web Lead Forms, new enquiries are instantly added to Act Premium CRM Cloud, where contact records are updated, follow-ups are triggered, and leads are automatically categorised—so your team can focus on converting opportunities instead of managing data.
- Create fully customisable web forms for lead generation, surveys, or requests
- Auto-update or create a new Act! contacts based on form submissions
- Trigger automated follow-ups to nurture leads and improve engagement


Streamline Data Collection & Improve Customer Insights
Act! Web Lead Forms gives you the tools to track, analyse, and act on customer feedback. Run reports, segment responses, and ensure every form submission becomes valuable business insights.
- Run detailed reports to analyse customer responses and engagement
- Categorize and segment leads to personalise follow-ups and boost conversions
- Secure your data with built-in access controls and spam protection
Web Lead Forms is included with an Act! Advantage subscription.
Act! Advantage Standard
Includes Standard Web Lead Forms
Embed customisable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place.
Includes one designated user
Act! Advantage Professional & Ultimate
Includes Advanced Web Lead Forms
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions.
Included for all users