We’ve been shouting from the rooftops about email marketing for a while now, and it’s still the best return on investment compared to most other marketing activities. Email is ideal for every business, whether you sell B2B or B2C – email marketing helps you increase sales and keep customers for the long term.

However, if your email list is looking a bit sparse, it needs to be built up to get the best return from your mail marketing. How do you do this? Read on to discover our secrets!

Start with your current customer base

Do you already have a list of email addresses from your current customers? If so, start with these actively engaged contacts.

Begin with an opt-in campaign, asking if they want to hear from you again. Be clear on the benefits of opting in. It could be early sales access, exclusive content, or anything else you want to offer.

However, you must also make it easy for your contacts to opt out or unsubscribe if they choose not to hear from you. Act! CRM will prompt you to include an unsubscribe option before you can send your campaign.

Make it worthwhile

Want people to read your emails? Give them something worth reading! Make your emails entertaining and informative to keep your subscribers interested.

If your emails provide value, subscribers will be more inclined to forward them to their friends and colleagues, helping to grow your subscriber list.

Sell your newsletter on your socials

Use your social media accounts to pitch your newsletter. When people follow you on social media, they like hearing from you. So, they’ll enjoy your email newsletters too!

Tell them about the perks of being part of your email list to entice them to sign up.

Use landing pages

A landing page allows you to create a specific message for each of your customer segments, so you can really tailor your page to sell the benefits of being on your email list.

Landing pages should be short, snappy, and straight to the point, including a call-to-action that encourages visitors to sign up for your newsletter.

Act’s landing page feature allows sign-ups to go directly into the database. It will even send an automated welcome email too to minimise the amount of admin work you need to keep on top of.

Follow these strategies to grow your email list and harness the power of email marketing for your business. Remember, a well-nurtured and engaged email list is a valuable asset that will help your business grow and thrive in the long term.