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Category Archives: Uncategorized

Important Financial Dates for the Year 2020-21 to Add to Your Calendar

As a self-employed business owner or an employer, it can be difficult to juggle and remember the important financial dates throughout the tax year. These dates cover self-assessments, tax rate changes and key PAYE dates. With the deadline for self-assessment returns already passed (31st January) here are the main financial dates  for the year 2020-21 to add to your calendar if you are self-employed. 6th April 2020 The first day of the 2020-2021 tax year, this is the day when any scheduled Read More...

Is it working? How to measure your email marketing campaigns

Email marketing is one of the most effective forms of digital marketing and is popular amongst businesses of all shapes and sizes. The advanced options for measuring the success of your campaigns means that email marketing can really help you to understand your subscribers in far more detail than many other marketing activities. Analysing the success of your email campaigns lets you to see how you were able to convert leads and also highlights any areas for improvements, so you Read More...

Softext Partners with Tamworth Charity, Number Eight

Softext Ltd is pleased to announce that we have partnered with local charity Number Eight Tamworth to offer IT support and marketing services. Number Eight is a registered charity that provides supportive accommodation for young mothers and their babies, as well as expectant mothers within the Tamworth area. The charity works to provide a nurturing and safe environment for these young mothers and their children, teaching the essentials of caring for themselves and their babies. Support from the charity includes:Training Read More...

Lead Generation: Building Your Email Marketing List

Email marketing is one of the most effective forms of marketing, but you need an engaged mailing list to get the best return on your efforts. Gaining new subscribers for your mailing list requires a multi-faceted approach that spans your online and offline assets. Some of the most effective ways to add new subscribers to your mailing list are: Email marketing website Opt-in Your website is usually the first point of contact between your business and a potential customer, making it an Read More...

What is sender reputation and how can you manage it?

Email marketing is one of the best ways to reach your customers, with the amount of global email users currently around 3.7 billion and expected to grow to 4.3 billion by 2022. Whether you use email to promote offers and services, keep in touch with existing customers, or attract new customers – your deliverability rates depend upon your sender reputation. What is sender reputation? Your sender reputation works in the same way as a credit score, a good reputation makes it Read More...

Self Assessment: A short guide for small businesses

January is a time to think about the goals and challenges you want to tackle for the coming year. For many SME’s this means getting ahead of the regular admin tasks that are part and parcel of running a business. As the New Year gets under way, it’s once again time to think about your self-assessment tax return. The deadline for paper returns has already passed (October 31st 2019) and the deadline for online submissions is looming (31st January 2020). Who Read More...

Christmas Opening Hours

During the festive period our office is closed from 1pm on 24th December and reopens on Thursday 2nd January at 9am.  Any queries received during this time will be picked up on our return.   Wishing you a Merry Christmas and a very Happy New Year!     From all of us at Softext! Read More...

What’s New in Act! Version 22?

The long-awaited Act! Version 22 has finally been released, bringing with it a host of changes designed to improve user experience and functionality, as well as enhancements to the marketing automation feature of the current Act! Growth Suite. The entry-level Starter Tier of the Act! Growth Suite has also just joined the market with Swiftpage’s latest release. Why Choose Act! Growth Suite? Sales and Marketing all in one – the new Act! Growth Suite has been created to help small to Read More...

Add-Ons To Improve Your Act! CRM Experience

Act! is the number one CRM and marketing tool for SME’s around the world. Act! CRM is designed to help small to medium-sized businesses build relationships, maximise engagement and drive growth. It is a fully customisable solution that can be tailored to the way you work and to meet any industry specific needs.What are Add-ons?Add-ons are an addition to a program that help to expand the features of the software. Add-ons are designed to work in harmony with the original program and enhance its Read More...

Swiftpage expands its Act! portfolio with the new Act! Growth Suite

Swiftpage has recently announced that it will be retiring former legacy Act! plans as it expands its CRM and email marketing portfolio.How will this affect your subscription?All customers currently using Act! Pro or who are currently subscribed to a former legacy plan, will need to make the switch to the new Growth Suite before June 2020, when these plans will be discontinued. The changes mean that Act! Pro will no longer be supported with new updates and adding additional users will not be possible.To Read More...