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How to write the perfect outreach email

How to write the perfect outreach email

Email marketing has long been one of the most popular and effective tools for reaching new leads and customers. However, only around 8.5% of outreach emails go on to receive a response, so how do you give your email the best chance to be successful? This article will tell you how to write an outreach email and covers some of the main things to think about. It will help you think about who you are writing to, how you position...

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What’s New in Act! V22.1?

Act! V22.1 has recently been released bringing with it a host of changes and additions to improve your experience of using the Act! CRM and marketing automation software. Act! is a consistently evolving tool that has seen improvements year upon year. To see the roadmap of the evolution of the Act! CRM and Marketing Automation tool take a look here. The features and improvements in the new version of Act! v22.1 are detailed below: Microsoft Outlook Add-in redesign If you integrate your...

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Tried and Tested Marketing Tips for SME’s

In the current economic climate, marketing your small business is more important than ever. In this article we’ve listed a handful of the strategies that have worked well for us in the hope that they might be useful to your business too. Email Marketing When it’s done right, email marketing is still one of the best ways to build a rapport with your customers. It is also one of the best marketing mediums for offering a great return on investment,...

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Is it time to upgrade from spreadsheets to a CRM system?

The effects of the Coronavirus distancing measures have been tough on businesses large and small, but a bit of downtime is ideal for readdressing the way you store and log your customer data and interactions. Upgrading from a spreadsheet system to a dedicated CRM database like Act! could help you grow your business by ensuring your data is correct and easily accessible to your team. With added marketing features, you’ll also be able to reach prospects at the crucial stages...

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Marketing Packages

Marketing Packages for Act! Growth Suite Users

Put your Act! Software to use with our marketing packages   The Act! Growth Suite has a range of features designed to help you communicate with your clients and prospects. With email campaigns linking directly to your Act! database, email marketing and lead collection has never been easier.   With Coronavirus currently disrupting businesses, it is more important than ever to keep in touch with your customers. Let them know that you are still open for business, remind them of your products and...

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Keep Marketing Through Coronavirus

With the Coronavirus crisis affecting businesses across the UK many SME owners are understandably worried about the effect it will have on their livelihood. Now is the time to utilise marketing tools to help you keep your business in the minds of your customers. Keep your business relevant Letting people forget about your business and its services will make it harder for you to come back once this is all over. Keeping in touch with your customers using email marketing, social...

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Email Marketing Reporting

Is it working? How to measure your email marketing campaigns

Email marketing is one of the most effective forms of digital marketing and is popular amongst businesses of all shapes and sizes. The advanced options for measuring the success of your campaigns means that email marketing can really help you to understand your subscribers in far more detail than many other marketing activities. Analysing the success of your email campaigns lets you to see how you were able to convert leads and also highlights any areas for improvements, so you...

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Email marketing: How to build your email list

Lead Generation: Building Your Email Marketing List

Email marketing is one of the most effective forms of marketing, but you need an engaged mailing list to get the best return on your efforts. Gaining new subscribers for your mailing list requires a multi-faceted approach that spans your online and offline assets. Some of the most effective ways to add new subscribers to your mailing list are: Email marketing website Opt-in Your website is usually the first point of contact between your business and a potential customer, making it an...

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What is sender reputation and how can you manage it?

Email marketing is one of the best ways to reach your customers, with the amount of global email users currently around 3.7 billion and expected to grow to 4.3 billion by 2022. Whether you use email to promote offers and services, keep in touch with existing customers, or attract new customers - your deliverability rates depend upon your sender reputation. What is sender reputation? Your sender reputation works in the same way as a credit score, a good reputation makes it...

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What’s New in Act! Version 22?

The long-awaited Act! Version 22 has finally been released, bringing with it a host of changes designed to improve user experience and functionality, as well as enhancements to the marketing automation feature of the current Act! Growth Suite. The entry-level Starter Tier of the Act! Growth Suite has also just joined the market with Swiftpage’s latest release. Why Choose Act! Growth Suite? Sales and Marketing all in one – the new Act! Growth Suite has been created to help small to...

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