Category Archives: ACT! by Swiftpage

As an SME you rely on your sales and marketing efforts to attract new leads and turn them into paying customers. By making lead nurturing an integral part of your inbound marketing strategy, you can convert more leads into sales and turn them into returning customers. Read on to learn more about lead nurturing and how it can help your business. What is lead nurturing? The purpose of lead nurturing is to build long-lasting relationships that turn leads into loyal customers. Read More...

Act! is a comprehensive sales and marketing platform designed to help small and mid-sized businesses grow. Read on to see why so many businesses are choosing an Act! subscription to facilitate their customer management and marketing processes.Better cashflow managementSmaller monthly or annual payments means that you don’t have to invest a large amount of capital upfront for your CRM software. This helps you to budget and improve your cash flow far more easily than when purchasing a perpetual license.Automatic UpgradesAct! updates are regularly released Read More...

Swiftpage’s latest addition to its SME marketing offering is the Act! Automated Marketing feature. AMA is an all-in-one marketing tool that integrates seamlessly with Act! CRM to provide automated marketing and social media campaigns, task creation and follow-ups, as well as automatically recording campaign history for each of your contacts.Comprehensive Marketing Campaign ManagementAct! Automated Marketing gives you full control over your marketing campaigns with a selection of tools. AMA lets you create effective email marketing campaigns, both adhoc and longer drip marketing campaigns.AMA users can Read More...

Operating a paperless office is more achievable than ever with new developments in digital applications. With organisations such as HMRC leading the way with the recent ‘Making Tax Digital’ initiative, many more businesses are set to follow their lead and become less-reliant on paper processes.The term ‘paperless’ means moving away from traditional working processes that rely heavily on paper, to new tech-based digital processes requiring less paper. Not only is this method of working better for the environment, it also offers Read More...

CRM software or Customer Relationship Management was once only the domain of large organisations that could afford the solutions. However, in recent years the CRM market has evolved to offer more options to smaller businesses, allowing them to compete against their larger counterparts.CRM software saves time and makes the sales process more effective. It’s a great alternative to outdated methods of customer information tracking such as spreadsheets or notes on slips of paper, which can cause miscommunication and inconsistency. Read More...

Marketing Automation takes repetitive marketing tasks and completes them automatically using pre-defined steps within your CRM software. It helps your business grow by freeing up valuable time and resources for other tasks.What is Marketing Automation?CRM software collects data from social media, website visits, online advertisements, and phone calls building rich profiles for your customers and leads, and sending them targeted content.Automation is managed using workflows or instructions on who is to be contacted, and what to do next. Read More...